How healthy is your business? This check-in will help you find out!

At the beginning of the year, we spend time dreaming, planning and goal setting for the coming year. If you’ve worked with me, you know that involves completely mapping out each of those goals and what it’s going to take to get you where you want to go. You also know that we follow that up with assigning deadlines spread throughout the year in daily, weekly, monthly and quarterly increments.

It may sound like a lot of work at the outset, but it’s instrumental to the overall health of your business. It ensures that you always have a complete roadmap to refer back to and keep you on track as you go along your way balancing these goals with the demands in all the other areas of your life.

But even with all the planning and road mapping in the world, we all know that life can still creep up. New opportunities can present themselves that, while beneficial at the time, take you a smidge off course from your goals for this year. Detours may need to be called as an unexpected roadblock jumps into your path. These things happen!

And, knowing that these things happen, I encourage all of my clients to book a check-in with themselves and their business at the six-month road marker. By getting this session into your calendar in January, you are making a commitment to your business to check-in on your progress and make sure that the goals you’ve set happen.

So what do you do in this session? How do you go about completing this check-in? Here are the three steps I suggest:

Check-in and assess where you are

The big question to answer here is: Where are you in relation to your plans for the year? How far have you come, or strayed, from the goals you set out to achieve in January?

  • Sales are the lifeline of our business: Are you at least 50% of the way towards your revenue targets? If you aren’t, do you some solid sales initiatives in place to get you there? Are there any natural busy sales season for your industry that you are planning on capitalizing on? Without sales, you don’t have a business. You have a hobby, which is why this is a MUST area to check-in on during your session.
  • Spending time planning and taking on goals that will level up your business is critical to its growth and ongoing success: Where do you stand on these goals? Was this the year you were going to create an online course? How is that coming along? Maybe you wanted to implement systems to help you streamline the administrative side of your business. By this point in time, you should be ready to begin executing the system you’ve designed. Have you started testing it out?

Evaluate your efforts so far

This step is all about answering the questions: What have you been spending your time doing? What’s worked? What has fallen flat? What do you need to do more of? Is there anything that needs to stop?

  • You can network every day of the week: Have you met the right people in your travels? Are you networking in places and at events where your ideal client are? If you are, then you should have a healthy sales pipeline that is full of prospective customers, right?
  • Before people will buy from you, you have to effectively market your business so they know about you: Take a look at your completed sales and your pipeline of prospects. Have you attracted your ideal clients? Are you marketing yourself where they are? Is your sales copy speaking their language? Have you chosen graphics that are visually attractive to them?
  • The fortune is in the follow-up: How are you following up with your prospective customers? After you meet them and they show an interest in your products/services, what is your next move? How are you moving the conversation along to the ‘Ask for the Sale’ point?

Plan for the rest of the year

Once you know where you’ve been, it’s time to make some hard choices. What do you have to do to get you to your goals for the year? Is there something you need to do more of? How about things you need to do less of? Some of the answers may push you outside of your comfort zone, and maybe that’s why you’ve been reluctant to ask these questions. But the hard truth is that by not asking, it’s likely you’ve been holding both you and your business back.

Take the answers to these questions and start outlining what your next steps need to be. What things need to happen to get you where you said you wanted to go back in January? Break those tasks down, map out the steps to complete them, and assign deadlines in daily, weekly, monthly and quarterly increments. If you’re looking for guidance on how I do this in my own business and with my clients, access our free resources to get access to my PLAN to GROW process.

And, most importantly, do these two things: Put a system in place that works for you to consistently TRACK YOUR EFFORTS, and book time in your calendar to FREQUENTLY CHECK-IN on your progress.

REMEMBER: You can’t change what you don’t know about or lose sight of. That’s why we track. And, as Fempire Builders contributor, Jen Wende says, “What you track you can change.”

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter

Leave a comment

Overwhelmed by the transition to entrepreneurship?

I’ve been there. When I left the corporate and small business worlds to start my own business, I didn’t know what I was in for. I saw other women living lives that I wanted to be mine, and wondered, “How are they doing it?” Knowing something had to give, I totally changed the way I’m running and building my business.

As a mother, blogger, mentor, speaker and business owner, I am used to balancing the demands of many roles. It is hard to “do it all,” and I have learned how to adjust to those expectations. Stick with me and you’ll be diving into your business with fresh eyes and a growth-centered mindset faster than you ever imagined!

It all came to a head in the Fall of 2015. With my daughter’s autism diagnosis and my postpartum depression following my son’s birth, my Spring/Summer that year had been pretty rough. I was feeling pretty kicked around — to say the least. As I was crawling out of the dark and twisty places life had cornered me in that year, I knew that everything had changed.

For many reasons, I couldn’t go back to my corporate life. One of the biggest reasons was that my perspective on how I was going to live my life had changed. A shift had happened. My time away from my children was going to be spent doing things that I was passionate about. Doing things that got me pumped about life. In May of 2016, I went out on my own and started my business. It was great. I was finally doing things that had me pumped about my time away from my kids. I had the flexibility to spend more time with them. At the end of the day, I had the energy to work in my household and my marriage.

But, while I was living my passion and excited about my life again, it wasn’t all sunshine and roses. Previously, I was a teacher, a sales professional, marketing leader and client services manager. By setting clear objectives, I succeeded in each role, even though they were in different industries.

But being an entrepreneur was a whole new world. I felt the loneliness. I had self-doubt. I didn’t know where to start…and I wasn’t the only one in this boat.

Whether I’m out speaking to a room full of female entrepreneurs or leading a workshop, one of the things that I hear over and over again from these amazing women is how great it is to be out from behind their desks and surrounded by a group of like-minded women. And as our conversation continues, it becomes clear that they are looking for a tribe of women that they can connect and collaborate with regularly in an environment that is welcoming, encouraging and safe enough to let their walls down and share. I needed a community like this too. One that encourages fellow members as they conquer fears, overcome obstacles and achieve their dreams. A tribe that leaves me with a new comfort level and the confidence I’m craving to expand my growth and limits — both personally and professionally.

And most importantly, I wanted a place that would offer me more than inspiration. One that would give me the actionable advice, education and mentorship, support and accountability that we all need.

And from these conversations and my own needs, Fempire Builders was born.

You see, it’s not just me. And it’s not just you. We are not alone. And when we come together, it’s a powerful thing. With the Fempire Builders community supporting me and holding me accountable, I have experienced the business growth that previously I had only dreamed about.

Just as it has been for other Fempire Builders, it will be the same for you, too. Wait and see!