Are your maximizing your superpowers in your business?

As a kid, I recall my teachers pointing out my weaknesses and advising me to spend time and energy on those areas (like improving my grammar), instead of working on my strengths (like expressing my creative ideas through writing). Since then, I have taken not one but two university grammar courses. It was like I was sitting in a class where everyone was speaking German and the bad news for me is…I don’t speak German! My time and money would have been better served if I had invested in developing one of my strengths. 

My experience in the corporate world had a similar focus, with managers wanting employees to improve in the areas where they are weak. Surely entrepreneurs have it made to where they are, leveraging their strengths because they have the freedom to structure their day, right?

As a solopreneur, there are a lot of activities that are NOT in my wheelhouse, ones that drain my energy, that I’ve had to do over the years. Activities that weren’t my superpowers. Now let me ask you…in a typical day, how often are you utilizing your superpowers? Wherever you are on the continuum, this is your opportunity to get clear and dial-up using your powers.

Defining Your Superpowers:

In order to identify whether you are fully leveraging your superpowers/strengths in your business, the first step is to clearly define what they are. Marcus Buckingham, the author of Go Put Your Strengths to Work, says that there are three aspects that make up a strength: 

  1. Talents: Those innate things that we are born with (empathy, competitiveness, assertiveness, etc). You can use  resources like Clifton StrengthsFinder if need some help with this
  2. Skills: Things that can be learned (i.e. negotiation tactics and strategies).
  3. Knowledge is also learned (i.e. understanding market trends and industries).

Think about all of the activities you do in your business in a typical week and highlight the ones that meet the following criteria:

  • You are effective and successful at
  • You look forward to doing these activities
  • When you are doing them you are focused and in the zone
  • After completing them, you feel authentic, fulfilled, energized

These are likely your superpowers. Buckingham recommends using the criteria above to create three “I feel Strong When…” statements around your findings that are detailed. For example, one of my statements based on my superpowers is: I feel strong when I am brainstorming ideas for my business or for others that are new, innovative, and different.

Maximizing Your Superpowers:

Once you have your top 3 superpower statements, it’s to think about what a strong week looks like. One where you maximize your strengths. Think about any opportunities where you can work your magic.

Commit to taking two actions next week that will allow you to put your strengths to work in your business.

As a solopreneur, I have gotten creative on how to free up more space to engage in my superpowers. Here are a few tips:

  • Find a strength buddy. I’ve helped others with activities in their businesses that fuel and energize me in exchange for them working their magic in the areas of my work that drain me. If you work with a team, this is a great exercise to do as a group so that you can leverage each other’s superpowers.
  • Cough up the cash. I have also paid for services to take care of the things I hate doing to so that I can instead leverage my strengths.
  • Accountability. Get an accountability partner or group that will help you achieve your plan for maximizing your strengths.

Now get out there, get creative and have FUN maximizing your superpowers!

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter

Leave a comment

Overwhelmed by the transition to entrepreneurship?

I’ve been there. When I left the corporate and small business worlds to start my own business, I didn’t know what I was in for. I saw other women living lives that I wanted to be mine, and wondered, “How are they doing it?” Knowing something had to give, I totally changed the way I’m running and building my business.

As a mother, blogger, mentor, speaker and business owner, I am used to balancing the demands of many roles. It is hard to “do it all,” and I have learned how to adjust to those expectations. Stick with me and you’ll be diving into your business with fresh eyes and a growth-centered mindset faster than you ever imagined!

It all came to a head in the Fall of 2015. With my daughter’s autism diagnosis and my postpartum depression following my son’s birth, my Spring/Summer that year had been pretty rough. I was feeling pretty kicked around — to say the least. As I was crawling out of the dark and twisty places life had cornered me in that year, I knew that everything had changed.

For many reasons, I couldn’t go back to my corporate life. One of the biggest reasons was that my perspective on how I was going to live my life had changed. A shift had happened. My time away from my children was going to be spent doing things that I was passionate about. Doing things that got me pumped about life. In May of 2016, I went out on my own and started my business. It was great. I was finally doing things that had me pumped about my time away from my kids. I had the flexibility to spend more time with them. At the end of the day, I had the energy to work in my household and my marriage.

But, while I was living my passion and excited about my life again, it wasn’t all sunshine and roses. Previously, I was a teacher, a sales professional, marketing leader and client services manager. By setting clear objectives, I succeeded in each role, even though they were in different industries.

But being an entrepreneur was a whole new world. I felt the loneliness. I had self-doubt. I didn’t know where to start…and I wasn’t the only one in this boat.

Whether I’m out speaking to a room full of female entrepreneurs or leading a workshop, one of the things that I hear over and over again from these amazing women is how great it is to be out from behind their desks and surrounded by a group of like-minded women. And as our conversation continues, it becomes clear that they are looking for a tribe of women that they can connect and collaborate with regularly in an environment that is welcoming, encouraging and safe enough to let their walls down and share. I needed a community like this too. One that encourages fellow members as they conquer fears, overcome obstacles and achieve their dreams. A tribe that leaves me with a new comfort level and the confidence I’m craving to expand my growth and limits — both personally and professionally.

And most importantly, I wanted a place that would offer me more than inspiration. One that would give me the actionable advice, education and mentorship, support and accountability that we all need.

And from these conversations and my own needs, Fempire Builders was born.

You see, it’s not just me. And it’s not just you. We are not alone. And when we come together, it’s a powerful thing. With the Fempire Builders community supporting me and holding me accountable, I have experienced the business growth that previously I had only dreamed about.

Just as it has been for other Fempire Builders, it will be the same for you, too. Wait and see!