4 reasons why businesses should work with Influencers

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“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than a broadcast message A trusted referral is the Holy Grail of advertising.”  Mark Zuckerberg

Remember those days when you would watch a commercial on TV and then purchase that item at the store? Pretty simple: watch, want, buy.

Well, those days are long gone!

Today’s consumer is not watching commercials on TV.

They’re getting their product information from social media or online sources. If they see a product or item, they research the hell out it. They’re looking for referrals and they want to see the product in use by a real person before they part with their hard-earned money.

Great for the consumer, but what about companies? How do you get seen by the masses in this day and age?

Influencer Marketing is Queen!

Here’s why you should be working with influencers:

  1. Influencers Create Content for You:  Content is the main driver for sales, and influencers do a great job creating it. Some will have professional photographers take photos of your product being used in real-life situations. Take for instance a fashion blogger, she will take gorgeous photos of her in your clothes, tag you and, bang! Her followers are now clicking over to you to get their hands on that shirt. You didn’t have to create an ad at all.
  2. People Trust Influencers: Those thousands of followers are hanging on to every word their influencer is saying. If they’re trying out a skincare line and they share on Instagram their honest feelings, consumers trust their opinion. If they trust the influencer, they’re going to buy that skincare line.
  3. It’s Cheaper! It’s true. Most micro-influencers (less than 5K followers) would love to create content in exchange for a sample of your product. All you have to do is provide it and you get high-quality content for you to use.  If you are paying an influencer to create photos and videos for you, many cost less than a TV commercial. We’re talking a difference of tens of thousands of dollars.
  4. Targeted Audience:  You get to be seen by an audience that may not know about you, and you can work with an influencer that has the right demographic for your brand. If you sell fitness equipment, find an influencer who has made that her niche. That way you’re being exposed to a whole new audience, by piggybacking on her following.

What are the next steps?

Search Instagram for influencers in your area, to begin with, and see if they would trade product for content. If you have some money to invest, find those who do great video or have incredible photos and reach out to them. Offer them a product for a giveaway. That way one of the influencer’s followers gets to try your product too!

It’s easy to work with influencers, and they’re waiting for an opportunity to work with you too…..and their audiences will love you. You just need an introduction first.

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Sarah Lajeunesse and Apryl Munro became fast friends while working together as news Videographers with Rogers TV in Simcoe County in 2004. They covered countless breaking news stories over the years and learned so much about the area, the people and the community as a whole.

They worked in television news, marketing and communications and film production for nearly 20 years before deciding to launch their online businesses.

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They are influencers, working with brands like Yves Rocher, Summer Fresh, Dairy Farmers of Ontario to name a few, plus numerous local businesses.

They also operate TKL Media, which works with companies to create engaging social media content to elevate their online presence.


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Overwhelmed by the transition to entrepreneurship?

I’ve been there. When I left the corporate and small business worlds to start my own business, I didn’t know what I was in for. I saw other women living lives that I wanted to be mine, and wondered, “How are they doing it?” Knowing something had to give, I totally changed the way I’m running and building my business.

As a mother, blogger, mentor, speaker and business owner, I am used to balancing the demands of many roles. It is hard to “do it all,” and I have learned how to adjust to those expectations. Stick with me and you’ll be diving into your business with fresh eyes and a growth-centered mindset faster than you ever imagined!

It all came to a head in the Fall of 2015. With my daughter’s autism diagnosis and my postpartum depression following my son’s birth, my Spring/Summer that year had been pretty rough. I was feeling pretty kicked around — to say the least. As I was crawling out of the dark and twisty places life had cornered me in that year, I knew that everything had changed.

For many reasons, I couldn’t go back to my corporate life. One of the biggest reasons was that my perspective on how I was going to live my life had changed. A shift had happened. My time away from my children was going to be spent doing things that I was passionate about. Doing things that got me pumped about life. In May of 2016, I went out on my own and started my business. It was great. I was finally doing things that had me pumped about my time away from my kids. I had the flexibility to spend more time with them. At the end of the day, I had the energy to work in my household and my marriage.

But, while I was living my passion and excited about my life again, it wasn’t all sunshine and roses. Previously, I was a teacher, a sales professional, marketing leader and client services manager. By setting clear objectives, I succeeded in each role, even though they were in different industries.

But being an entrepreneur was a whole new world. I felt the loneliness. I had self-doubt. I didn’t know where to start…and I wasn’t the only one in this boat.

Whether I’m out speaking to a room full of female entrepreneurs or leading a workshop, one of the things that I hear over and over again from these amazing women is how great it is to be out from behind their desks and surrounded by a group of like-minded women. And as our conversation continues, it becomes clear that they are looking for a tribe of women that they can connect and collaborate with regularly in an environment that is welcoming, encouraging and safe enough to let their walls down and share. I needed a community like this too. One that encourages fellow members as they conquer fears, overcome obstacles and achieve their dreams. A tribe that leaves me with a new comfort level and the confidence I’m craving to expand my growth and limits — both personally and professionally.

And most importantly, I wanted a place that would offer me more than inspiration. One that would give me the actionable advice, education and mentorship, support and accountability that we all need.

And from these conversations and my own needs, Fempire Builders was born.

You see, it’s not just me. And it’s not just you. We are not alone. And when we come together, it’s a powerful thing. With the Fempire Builders community supporting me and holding me accountable, I have experienced the business growth that previously I had only dreamed about.

Just as it has been for other Fempire Builders, it will be the same for you, too. Wait and see!