Facebook Boosted vs Sponsored Ads

Many people ask me if they should be doing Boosted Ads or Sponsored Ads when it comes to their Facebook marketing and my answer is ALWAYS Sponsored Ads!

Why this Ad Type?

The great thing about Sponsored Ads is that you have so many different options when choosing the type of advertisement you want to run. And you can personalize based on your objective for the ad. When setting up your ad, you can narrow and niche down using such factors as:

  • Traffic
  • Engagement
  • Video
  • Lead Ad (My favourite and you’ll see why in the video below)
  • Brand Awareness
  • Catalogue Sales
  • Reach
  • Conversions
  • Store Visits

Boosted vs Sponsored

With Boosted Ads, you are taking an existing post from your Business Page and boosting it to get more visibility. Now, I am not saying this is not good. But, with this ad type, you can’t dive deep and target your audience as effectively as you can with Sponsored Ads.

When it comes to Sponsored Ads, you have an opportunity to get very, very detailed with your demographics and fine-tune your target, making your money payout even better. If you are going to invest money into ads, I think it is important to get the most out of that money, and Sponsored Ads is the way to do that.

Behind the scenes of Facebook Ads

Watch this step-by-step video around Facebook Ads. I focus on the Lead Ad option, as it is one of my favourites and has huge value. 

PLEASE NOTE: This video is about an hour-long as I walk you through each stage of creating a Lead Ad on Facebook.

Key takeaways include:

  • Boosted Ads vs Sponsored Ads
  • Demographics
  • Targeting other Business Pages’ audiences
  • Lifetime Budget vs Daily Budget
  • Choosing the times and days of the week, to have your Ads go out to feeds
  • Visual element
  • Seeing what your Ad looks like on different feeds

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Overwhelmed by the transition to entrepreneurship?

I’ve been there. When I left the corporate and small business worlds to start my own business, I didn’t know what I was in for. I saw other women living lives that I wanted to be mine, and wondered, “How are they doing it?” Knowing something had to give, I totally changed the way I’m running and building my business.

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It all came to a head in the Fall of 2015. With my daughter’s autism diagnosis and my postpartum depression following my son’s birth, my Spring/Summer that year had been pretty rough. I was feeling pretty kicked around — to say the least. As I was crawling out of the dark and twisty places life had cornered me in that year, I knew that everything had changed.

For many reasons, I couldn’t go back to my corporate life. One of the biggest reasons was that my perspective on how I was going to live my life had changed. A shift had happened. My time away from my children was going to be spent doing things that I was passionate about. Doing things that got me pumped about life. In May of 2016, I went out on my own and started my business. It was great. I was finally doing things that had me pumped about my time away from my kids. I had the flexibility to spend more time with them. At the end of the day, I had the energy to work in my household and my marriage.

But, while I was living my passion and excited about my life again, it wasn’t all sunshine and roses. Previously, I was a teacher, a sales professional, marketing leader and client services manager. By setting clear objectives, I succeeded in each role, even though they were in different industries.

But being an entrepreneur was a whole new world. I felt the loneliness. I had self-doubt. I didn’t know where to start…and I wasn’t the only one in this boat.

Whether I’m out speaking to a room full of female entrepreneurs or leading a workshop, one of the things that I hear over and over again from these amazing women is how great it is to be out from behind their desks and surrounded by a group of like-minded women. And as our conversation continues, it becomes clear that they are looking for a tribe of women that they can connect and collaborate with regularly in an environment that is welcoming, encouraging and safe enough to let their walls down and share. I needed a community like this too. One that encourages fellow members as they conquer fears, overcome obstacles and achieve their dreams. A tribe that leaves me with a new comfort level and the confidence I’m craving to expand my growth and limits — both personally and professionally.

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You see, it’s not just me. And it’s not just you. We are not alone. And when we come together, it’s a powerful thing. With the Fempire Builders community supporting me and holding me accountable, I have experienced the business growth that previously I had only dreamed about.

Just as it has been for other Fempire Builders, it will be the same for you, too. Wait and see!