Do you have a sales script?

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When I say sales script, I’m talking word for word, written down, what you’re going to say when you connect with someone about your business.

It might seem silly, but when you’re feeling a little anxious about making a phone call or talking about your business, it really helps to know exactly what you are going to say.

Don’t wing it! 

You will regret it!

Here are 5 tips for creating a great sales script:

  1. Set an objective: What is the goal of the conversation? Are you booking an appointment, asking for the sale or simply following up? Knowing what you want to get out of the conversation is important. 
  2. Add in intentional questions to your script:  Not drill sergeant type questions, but ones that promote conversation.  Once a question is asked, your goal is to listen! 1-2 great questions can go a long way in a conversation.
  3. Be intentional and concise: Say what you want to say as directly as possible. People are busy. Get your point across quickly, with as few words as possible.
  4. Make sure you include a Call to Action in your script:  What action do you want the person to take after your conversation? Book an appointment? A follow-up call? Buy something? You need to give your customers some direction! Without direction, your customer rarely just takes action on their own.  It’s your job to ensure you tell them the next step.
  5. Be yourself! Always: Add in your own personality and flare! This is what people want.  People buy from people.

Do you currently use scripts?

Have I convinced you to start?

EDITOR’S NOTE: If you need help creating your own script for a sales conversation, make sure to set up a 30 min complimentary call with Laura to get you started. Just send an email to Lskjelmose@Live.ca to book your time.

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Laura Skjelmose, The Inspired Sales Coach, is a Sales Professional with over 16 years of corporate, business to business and MLM sales experience. She currently owns a successful business selling doTERRA Essential Oils and Coaching others to have success in their own businesses. Laura is passionate about helping business owners see selling as necessary in their business, but one that can be fun and enjoyable.

Connect with Laura if you would like help with how to sell your product or service.

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Overwhelmed by the transition to entrepreneurship?

I’ve been there. When I left the corporate and small business worlds to start my own business, I didn’t know what I was in for. I saw other women living lives that I wanted to be mine, and wondered, “How are they doing it?” Knowing something had to give, I totally changed the way I’m running and building my business.

As a mother, blogger, mentor, speaker and business owner, I am used to balancing the demands of many roles. It is hard to “do it all,” and I have learned how to adjust to those expectations. Stick with me and you’ll be diving into your business with fresh eyes and a growth-centered mindset faster than you ever imagined!

It all came to a head in the Fall of 2015. With my daughter’s autism diagnosis and my postpartum depression following my son’s birth, my Spring/Summer that year had been pretty rough. I was feeling pretty kicked around — to say the least. As I was crawling out of the dark and twisty places life had cornered me in that year, I knew that everything had changed.

For many reasons, I couldn’t go back to my corporate life. One of the biggest reasons was that my perspective on how I was going to live my life had changed. A shift had happened. My time away from my children was going to be spent doing things that I was passionate about. Doing things that got me pumped about life. In May of 2016, I went out on my own and started my business. It was great. I was finally doing things that had me pumped about my time away from my kids. I had the flexibility to spend more time with them. At the end of the day, I had the energy to work in my household and my marriage.

But, while I was living my passion and excited about my life again, it wasn’t all sunshine and roses. Previously, I was a teacher, a sales professional, marketing leader and client services manager. By setting clear objectives, I succeeded in each role, even though they were in different industries.

But being an entrepreneur was a whole new world. I felt the loneliness. I had self-doubt. I didn’t know where to start…and I wasn’t the only one in this boat.

Whether I’m out speaking to a room full of female entrepreneurs or leading a workshop, one of the things that I hear over and over again from these amazing women is how great it is to be out from behind their desks and surrounded by a group of like-minded women. And as our conversation continues, it becomes clear that they are looking for a tribe of women that they can connect and collaborate with regularly in an environment that is welcoming, encouraging and safe enough to let their walls down and share. I needed a community like this too. One that encourages fellow members as they conquer fears, overcome obstacles and achieve their dreams. A tribe that leaves me with a new comfort level and the confidence I’m craving to expand my growth and limits — both personally and professionally.

And most importantly, I wanted a place that would offer me more than inspiration. One that would give me the actionable advice, education and mentorship, support and accountability that we all need.

And from these conversations and my own needs, Fempire Builders was born.

You see, it’s not just me. And it’s not just you. We are not alone. And when we come together, it’s a powerful thing. With the Fempire Builders community supporting me and holding me accountable, I have experienced the business growth that previously I had only dreamed about.

Just as it has been for other Fempire Builders, it will be the same for you, too. Wait and see!