Getting exposure for your business

Over the past 10 months, I have gotten media exposure and speaking opportunities as a result of that exposure. Increasing your profile through publishing a book, speaking, media appearances, etc. can all be great vehicles for establishing yourself as an expert.

My goal to increase my visibility began with me entering a speaking competition and delivering a talk for hundreds of people. Knowing that if my talk was good enough, there was a chance that Goalcast would pick it up and distribute it to its millions of followers.

We don’t always have to go at it alone, sometimes it is worth letting experts work their magic to help you shine.  

I could have written and delivered a talk all on my own, which I have done many times in the past. But my gut told me to seek out help from an expert. I worked with Rina Rovinelli, the co-founder of Speaker Slam. Not only is she awesome, but she knows exactly what Goalcast is looking for and could help me come up with a talk that would get their attention. After Rina and I met, I wrote a completely different talk then what I was originally planning out. Goalcast picked it up and I can happily report that I went viral!

My work with experts didn’t end there. Next, I began working with Jennifer Singh, a media expert, to help me get media exposure from my Goalcast video. She helped me learn how to put pitches together for the media and land an interview on CBC Metro Morning.

What have I learned?

Be strategic: Start by defining what you want.

  • Do you want to grow your community and following?
  • Build credibility?
  • What impact do you want to have?

Once you have gotten clear on what you want, think about what types of exposure makes sense for you to reach these goals. There are always events, guest interviews or workshops that you could do or speak on. However, if they are not aligned with your goals, it is okay to turn these opportunities down. You can’t take on every single thing that is thrown at you. And…you don’t have too.

Of course, the most important piece of any strategic plan is: Getting into ACTION!

“You don’t go from zero to Oprah. There’s a whole bunch of milestones in between. But if you figure out how to be of service to all of those people along the way, that’s how you win!”

Giovanni Marsico, the founder of the Archangel Summit

It takes action after action to build your profile and your business. So…

  • What’s your strategy?
  • Does it involve experts?
  • What is the next action you are going to take?

With anything you do in your business, you need to have a roadmap to ensure that you aren’t just spinning your wheels. And getting exposure for your business is no different. But don’t forget to have fun with it! Take action, try things out, evaluate your results and make shifts as needed. Last but not least, don’t take yourself too seriously as you go!

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Courtney McLeod worked in media for over 10 years at various companies (CTV, Corus Entertainment, Harlequin, and Rogers) in different roles (research, sales, brand and project management).

After her mom died, she decided to fully embrace her life which inspired her to go back to school and get a degree in Psychology and she then became a certified professional coach through the Coaches Training Institute (CTI). She loves helping women create and live their own version of a kick-ass life. She does this through one-on-one coaching, programs, workshops, events, and speaking.

She specializes in creating FUN events for women to come together and try new things and be themselves! She created a Kick-Ass Ladies group for women to have crazy fun adventures together and now she has created a mother-daughter program for them to connect and bond in powerful new ways! Her latest program (Girl Power Party!) provides girls with tools on how to step into their girl power when they need it and the importance of girls supporting one another.

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Overwhelmed by the transition to entrepreneurship?

I’ve been there. When I left the corporate and small business worlds to start my own business, I didn’t know what I was in for. I saw other women living lives that I wanted to be mine, and wondered, “How are they doing it?” Knowing something had to give, I totally changed the way I’m running and building my business.

As a mother, blogger, mentor, speaker and business owner, I am used to balancing the demands of many roles. It is hard to “do it all,” and I have learned how to adjust to those expectations. Stick with me and you’ll be diving into your business with fresh eyes and a growth-centered mindset faster than you ever imagined!

It all came to a head in the Fall of 2015. With my daughter’s autism diagnosis and my postpartum depression following my son’s birth, my Spring/Summer that year had been pretty rough. I was feeling pretty kicked around — to say the least. As I was crawling out of the dark and twisty places life had cornered me in that year, I knew that everything had changed.

For many reasons, I couldn’t go back to my corporate life. One of the biggest reasons was that my perspective on how I was going to live my life had changed. A shift had happened. My time away from my children was going to be spent doing things that I was passionate about. Doing things that got me pumped about life. In May of 2016, I went out on my own and started my business. It was great. I was finally doing things that had me pumped about my time away from my kids. I had the flexibility to spend more time with them. At the end of the day, I had the energy to work in my household and my marriage.

But, while I was living my passion and excited about my life again, it wasn’t all sunshine and roses. Previously, I was a teacher, a sales professional, marketing leader and client services manager. By setting clear objectives, I succeeded in each role, even though they were in different industries.

But being an entrepreneur was a whole new world. I felt the loneliness. I had self-doubt. I didn’t know where to start…and I wasn’t the only one in this boat.

Whether I’m out speaking to a room full of female entrepreneurs or leading a workshop, one of the things that I hear over and over again from these amazing women is how great it is to be out from behind their desks and surrounded by a group of like-minded women. And as our conversation continues, it becomes clear that they are looking for a tribe of women that they can connect and collaborate with regularly in an environment that is welcoming, encouraging and safe enough to let their walls down and share. I needed a community like this too. One that encourages fellow members as they conquer fears, overcome obstacles and achieve their dreams. A tribe that leaves me with a new comfort level and the confidence I’m craving to expand my growth and limits — both personally and professionally.

And most importantly, I wanted a place that would offer me more than inspiration. One that would give me the actionable advice, education and mentorship, support and accountability that we all need.

And from these conversations and my own needs, Fempire Builders was born.

You see, it’s not just me. And it’s not just you. We are not alone. And when we come together, it’s a powerful thing. With the Fempire Builders community supporting me and holding me accountable, I have experienced the business growth that previously I had only dreamed about.

Just as it has been for other Fempire Builders, it will be the same for you, too. Wait and see!