It’s Time For Change: How To Support BIPOC Women


Recently, conversations and protests about racism against black, indigenous, and people of colour (BIPOC) has been at the forefront of many of our daily lives. On Tuesday, June 2nd, 2020, millions observed #BlackoutTuesday to show solidarity to Black protesters across North America. However, posting and sharing on social media is not enough. 

What else can we do to support the movement in our everyday lives? How do we continue to show support for our #BIPOC community members once the news cycle moves on? By asking ourselves these questions, we can begin to understand why and how it is essential for us to make a change.

Continue reading to learn about what we all can do to support BIPOC communities across Canada!

Hear BIPOC Voices


  • Continue to educate yourself and do the work. Start with a simple Google search! This is where Fempire Builders began our journey to better understand the struggles of women in minority groups. There are a lot of resources to help us get started. Consider looking into texts that advocate against racism, or even just texts highlighting the struggles of living as a minority. A Different Booklist has a wonderful collection of resources to add to your reading list. Another incredible woman you can follow to learn more from is Maria Michelle Lee. She is an inspirational woman voicing her experience and sharing insights that have been helpful for Samantha in understanding allyship.

  • Reflect on the privileges and biases you may not know you have. Establish space for yourself to feel and question the experiences you’ve had. This is part of our journey to unlearn privilege while contributing to the greater struggles at hand. These posts by Courtney Ariel and Tatiana Mac can help to begin the process of unlearning.  Another iconic woman for us to learn from is the motivational speaker Christen N. James. In the video below, she does an incredible job of explaining why we have to get a uncomfortable before we can embark on the journey towards change

  • Commit to no longer remaining silent. Speak out when we see racism and use our platforms to speak out on issues! We are all responsible for standing up for one another in our community.


We will be highlighting more black, female-owned businesses in our stories going forward to provide the recognition they deserve. How can you help?

1) Support BIPOC businesses with a purchase or a referral. Here are a few examples of groups or people that Samantha King has listened and learned from:

2) Donate to a BIPOC cause to support the movement. Here are a few of the most prominent groups that Fempire Builders has found:

3) Be conscious of who’s missing at the table going forward in all of your interactions. Who’s voices are not being represented? What points of view and experiences aren’t being addressed? These are questions we need to be asking ourselves constantly.

human rights

4) Social posts demonstrate your support, but social action supports what you demonstrate. Actively speaking out against social injustice or even questionable use of terminology is the best way to be an ally. An example of this is a post made by @thetracymoore on Instagram. The post distinctly acknowledges means of continuously supporting the black community.


Remember that everyone affects change in their own way. Just because you don’t see it in public doesn’t mean that action, unlearning, and tough conversations aren’t happening in private. The important thing is that we are all moving in the same direction and are here for the long haul. To keep moving forward, you need to:

  1. Put in the work to educate yourself, 
  2. Speak up and speak proudly,
  3. Take action to show your support and demonstrate a united front,
  4. Keep striving for true equality. Today, tomorrow – for as long as it takes. We must keep voicing our intolerance for injustice. 


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Overwhelmed by the transition to entrepreneurship?

I’ve been there. When I left the corporate and small business worlds to start my own business, I didn’t know what I was in for. I saw other women living lives that I wanted to be mine, and wondered, “How are they doing it?” Knowing something had to give, I totally changed the way I’m running and building my business.

As a mother, blogger, mentor, speaker and business owner, I am used to balancing the demands of many roles. It is hard to “do it all,” and I have learned how to adjust to those expectations. Stick with me and you’ll be diving into your business with fresh eyes and a growth-centered mindset faster than you ever imagined!

It all came to a head in the Fall of 2015. With my daughter’s autism diagnosis and my postpartum depression following my son’s birth, my Spring/Summer that year had been pretty rough. I was feeling pretty kicked around — to say the least. As I was crawling out of the dark and twisty places life had cornered me in that year, I knew that everything had changed.

For many reasons, I couldn’t go back to my corporate life. One of the biggest reasons was that my perspective on how I was going to live my life had changed. A shift had happened. My time away from my children was going to be spent doing things that I was passionate about. Doing things that got me pumped about life. In May of 2016, I went out on my own and started my business. It was great. I was finally doing things that had me pumped about my time away from my kids. I had the flexibility to spend more time with them. At the end of the day, I had the energy to work in my household and my marriage.

But, while I was living my passion and excited about my life again, it wasn’t all sunshine and roses. Previously, I was a teacher, a sales professional, marketing leader and client services manager. By setting clear objectives, I succeeded in each role, even though they were in different industries.

But being an entrepreneur was a whole new world. I felt the loneliness. I had self-doubt. I didn’t know where to start…and I wasn’t the only one in this boat.

Whether I’m out speaking to a room full of female entrepreneurs or leading a workshop, one of the things that I hear over and over again from these amazing women is how great it is to be out from behind their desks and surrounded by a group of like-minded women. And as our conversation continues, it becomes clear that they are looking for a tribe of women that they can connect and collaborate with regularly in an environment that is welcoming, encouraging and safe enough to let their walls down and share. I needed a community like this too. One that encourages fellow members as they conquer fears, overcome obstacles and achieve their dreams. A tribe that leaves me with a new comfort level and the confidence I’m craving to expand my growth and limits — both personally and professionally.

And most importantly, I wanted a place that would offer me more than inspiration. One that would give me the actionable advice, education and mentorship, support and accountability that we all need.

And from these conversations and my own needs, Fempire Builders was born.

You see, it’s not just me. And it’s not just you. We are not alone. And when we come together, it’s a powerful thing. With the Fempire Builders community supporting me and holding me accountable, I have experienced the business growth that previously I had only dreamed about.

Just as it has been for other Fempire Builders, it will be the same for you, too. Wait and see!