How dating advice helped me make money in my business
The first time I heard the word friend zone, I was actually watching the television show Friends. If you know me, you are not surprised right now given the amount of tv I watch. It was the season one episode with the blackout where Joey tells to Ross that he's become the Mayor of the Friend Zone because he waited too long to ask Rachel out. If we spend too long building an audience, creating content, but never asking for the sale that can happen in our business as well.
Now, if you're thinking about creating an online course because you think that the course (with fingers crossed) is going to be the thing that finally gets your audience to engage with you, I want you to stop and take a breath. Because if the endless parade of freebies and opt-ins didn't get them to engage with you, what makes you think that an online course is going to be the answer - especially as a digital product that you're now asking them to pay you for?
Now that doesn't mean scrapping the course, if you've already started. Instead, I want you to take a look at your launch strategy and get really laser focused. When it comes to launching your online course, the work starts well before the six to eight week launch period. It starts the minute you have figured out what it is you're going to teach.
Here's what I want you to do:
- Evaluate your launch strategy and make sure that it's speaking to your niche in a meaningful way.
- Immediately start putting out content that really builds you up as an authority for your audience.
- Spell out for your audience why your experience and expertise makes you perfectly poised to teach them and deliver the transformation that your online course is going to guide them to.
Watch this video where I break this down on our YouTube channel. Click the play icon below.
Do you need some help figuring out how to get out of the friend zone and become an authority that your audience actually buys from? Let us help you figure out the exact steps you need to take to launch your next digital product profitably with our Blueprint Collection of Guides, which are going to walk you through every single thing that you need to do.
Don't be like Ross. Get out of the friend zone today with our collection of guides!
Click on any one of the titles you need (or get all three) to add them to your cart and begin the work to creating your roadmap out of the friend zone and into profit.