Your Curriculum Design is More Important Than Your Launch Strategy
GOOD ONLINE COURSE MAKERS ARE FOCUSED ON EFFECTIVE TEACHING AND OPTIMAL ENGAGEMENT OVER SALES. THEY PUT THEIR STUDENTS' EXPERIENCE AND LEARNING FIRST...EVERY TIME.
SO, HOW DO YOU MAKE SURE YOU ARE DESIGNING A COURSE THAT WILL ENGAGE AND MOTIVATE YOUR STUDENTS TO TAKE MEANINGFUL ACTION?
KEEP READING TO FIND OUT!
Scrolling through Instagram as an online course creator means being bombarded with ads and sponsored posts telling you about two things: The importance of your email list AND how to nail down the perfect launch strategy.
While I agree that an engaged email list is key to any good online business, anyone who has done it before will tell you that launching can be exhausting. Some entrepreneurs go the affiliate program route to avoid the exhaustion, but that takes time and trust in other peoples actions, willingness or prioritizing of your sales goals.
Leave a lot of the launch work behind:
As many of my course makers say when they come to me, "Samantha, there's got to be an easier way." And there is. But it's going to take a shift in mindset away from sales and enrollment numbers. A shift that focuses on curriculum design, and makes your first concern student success and actionable, tangible results. Because when you deliver those, raving fans that tell everyone about your online course will do a lot of the sales work for you.
But, how do you do you even start designing great curriculum?
#1) Plan with your students endgame in mind
Make your course about your students and solving their problem in an actionable and meaningful way. That should be at the centre of your curriculum design. Before you start planning out your course, decide what three things you want you student to be able to do/feel/accomplish once they've completed your course and work backwards from there to create your lesson topics. What will they need to learn in order to be able to do/feel/accomplish those three things? When you have the answers to those questions, you're ready to start laying out your curriculum.
#2) Teach to different learning styles to make your lessons stick
Make sure that your online course teaching style includes action items, focuses on meaningful results for your students and includes multiple points of entry for all learning styles. Too often, when creating course modules and lessons, course makers can forget to make considerations for the learning styles of their students and lean too far into one learning style (ie. auditory or visual) while forgetting about the others. This can mean less students learning and getting the results the course maker intended when designing their course. And no one wants that!
#3) Sitcoms meet online course teaching
The way that you deliver your curriculum is just as important as the design of it. I like to think of delivering your course like putting together a sitcom episode. No more than 20-25 minutes in length and full of implicit and explicit approaches to re-engage the brain of your viewers. How does that translate to engaging online courses? Use lots of relevant and fun examples in your delivery and change slides and/or camera angles often. The former will keep the content interesting and the latter will re-engage the brain of your student frequently enough to keep them from grabbing their phone or getting distracted.
When you make your students learning and engagement centre stage to your online course teaching, you will never go wrong. Not only will you make the change and impact that you know, deep down, you are here to make, but you will also have former students singing from the rooftops about the changes your online course helped them make.