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When it comes to niching down, you may be a little hesitant. Sure, it's what everyone is telling you to do. But won't it make your pool of potential clients smaller? And how do you even get started? AND, AND, AND, what does your 'one thing' have to do with it?

In this video, I am breaking down what niching down has to do with your 'one thing,' why getting clear on your 'one thing' is key to having a successful online course launch (you know, the launches they tell you about on social media), and giving you an example of someone who has niched down and leaned into their breakout role profitably.

You're hitting a ceiling in your business. If you don't break past it, you're never going to be able to grow and scale beyond what you have right now. What do you do? How do you smash your way (Hulk Smash, anyone?) to the other side? A digital product is the answer. It's how you're going to turn your business into an actual business that doesn't have you trading time for money as if you were still working at your 9 to 5.