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When it comes to niching down, you may be a little hesitant. Sure, it's what everyone is telling you to do. But won't it make your pool of potential clients smaller? And how do you even get started? AND, AND, AND, what does your 'one thing' have to do with it?

In this video, I am breaking down what niching down has to do with your 'one thing,' why getting clear on your 'one thing' is key to having a successful online course launch (you know, the launches they tell you about on social media), and giving you an example of someone who has niched down and leaned into their breakout role profitably.

Did you get crickets when you launched your online course? I've created a video that goes over how you put the cart before the horse and what you need to do before you bring that course to market again.

What I'm sharing with you is a common mistake I see course makers make all of the time when following those other launch strategies. It's the step the online gurus are holding back and I'm sharing it with you in this video.