Which online course platform should I use?
DO YOU NEED HELP WHEN IT COMES TO DECIDING WHAT PLATFORM TO USE TO HOST AND SELL YOUR ONLINE COURSE? I'VE GOT YOU COVERED!
YOU DON'T HAVE TO KEEP PUTTING OFF THIS DECISION BECAUSE OF THE INFORMATION OVERLOAD HEADACHE THAT SEEMS TO COME WITH EVERY ATTEMPT TO MAKE IT! THIS LIST OF DO'S AND DON'TS IS THE GUIDANCE YOU NEED TO MAKE THE RIGHT DECISION FOR YOUR BUSINESS.
Some of the top questions I get asked when I am speaking with Course Makers always surrounds tech and the 'how-tos' of putting their course online. They'll ask me things like:
- Where can I host my online course?
- What platform is best for online courses?
- Do I need a website?
- Is Zoom good for good for online teaching?
- How do I take payments from students?
- And how do I automate this whole process?
Now, the answers to these questions are going to change based on your business model and, of course, your plans for your course. In this blog post, I am sharing three things you need to consider that are going to really help you narrow down and figure out which platform you should use to host your online course - no matter what industry or stage of your business that you are in.
Here are the top five mistakes I see online course creators make when deciding where to host their online course:
When helping my Course Makers make this decision, I know that the best place to start when trying to choose an online learning platform is with what I don't want you to do. The list below is the common mistakes I hear from my clients when they explain to me how they chose their platform:
- They chose their platform because a friend told them about it.
- It was the top ranking result when they Googled, "What platform is best for online courses?" so they assumed it must be the best one.
- After looking at the website for a few minutes, they decided that it seemed easy enough to use and it had a lot of features.
- It was on sale and they had a discount code for it.
- They knew they wanted to get their program off of Facebook, where they've been running it up until now, and need to make the decision quickly.
The recurring mistake here is not appreciating how much your individual business model and long-term objectives factors into making this decision. This is something that your friends and Google can't understand when they are giving you their 'recommendations.' And making it will result in you having to change online course platforms year after year.
Three Keys to Picking the Right Online Course Platform for Your Business:
A good online course platform is going to do everything that you want to do right now, as well as allow you a little bit of room to grow. So before you head over to Google, take some time to plan out how this course is going to affect and change your business.
With that clarity in mind, you're ready to get on Google and do some searching. But instead of searching aimlessly, I want you to collect data in these three areas on every online course platform you look up:
- Your Current Needs + Your Future Needs: A platform should meet your short-terms plans while still allowing you room to grow in the next 3-5 years.
- Merchant + Hosting Fees: These are going to cut into your profits, and, while they are as inevitable as taxes, some platforms will take care of you better than others.
- Ease of integration: A platform should fit into the rest of your business like a glove. You're looking for something that integrates into your systems seamlessly OR replaces something in addition to what it's already doing for you.
In addition to leaving you room to grow, you need to get clear about what exactly it is you're getting for the fees your being charged by your platform. I'm not going to say that the lower priced platform (or package offered by that platform) is going to be the best one. I'm not going to say that it isn't. This depends on your business model and your long-term objectives. At the end of the day, it's all about figuring out which platform is going to take better care of you and fits within where you want your business to go in the long run.
And lastly, consider ease of integration. You've likely got a bunch of tools running around in the background, making your business as automated as possible. You want to make sure that this online course platform is going to integrate with all of those tools, or is going to replace a few of them, streamlining your business a little bit more; possibly saving you on some monthly fees.
Of course, there are likely a few other factors that need to be considered when it comes to making this decision for your specific business. But I've got them all covered in my masterclass, ‘Online Platforms: Which one is the right one for you!’ After taking this masterclass, you will be able to confidently choose the online courses platform that's right for you so you can start selling your courses/programs and products today! Purchase this masterclass from our training centre now.