Marketing Prep for 2020

"marketing prep"

We are about to embark on a new decade and many of us entrepreneurs and business owners are feeling the possibilities that 2020 can bring for our business. Why not consider setting yourself an intentional goal with heart? Think about who your business impacts and how that impact is accomplished. Next, set yourself a goal […]

What Disney+ has taught us about listening

disney+

As a huge binge-watcher of all things television, Marvel CU fanatic and Mama is it any surprise that I was one of the 10-million sign-ups to the new Disney+ streaming service on launch day (November 12th)? Probably not. But, despite the content we were all excited to see and the overwhelming sign-ups, the launch was […]

Getting exposure for your business

exposure

Over the past 10 months, I have gotten media exposure and speaking opportunities as a result of that exposure. Increasing your profile through publishing a book, speaking, media appearances, etc. can all be great vehicles for establishing yourself as an expert. My goal to increase my visibility began with me entering a speaking competition and […]

Facebook Groups: How to network in them

facebook groups

[et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”20px|||||”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”3px|||||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″] With the change in Business Pages’ algorithms, it is time for you to think about how you are going to take advantage of the different Facebook Groups. Most people will network in person, but you also have […]

Using SWOT Analysis to Build and Expand Your Business

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″] If you’re anything like me as an entrepreneur, you spend a lot of time working on day-to-day activities to generate revenue and satisfy clients. Even though we’re likely in different industries, we probably do a lot of the same […]

Digital Clutter

[et_pb_section fb_built=”1″ _builder_version=”3.22″ fb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.29.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″] Do you ever get the urge to purge? This happens regularly with our physical spaces, and did you know that we create just as much Digital Clutter if not more […]

Do you have a sales script?

sales script

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ _i=”0″ _address=”0″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0.0.0″] When I say sales script, I’m talking word for word, written down, what you’re going to say when you connect with someone about your business. It might seem silly, […]

Facebook Boosted vs Sponsored Ads

boosted vs sponsored

Many people ask me if they should be doing Boosted Ads or Sponsored Ads when it comes to their Facebook marketing and my answer is ALWAYS Sponsored Ads! Why this Ad Type? The great thing about Sponsored Ads is that you have so many different options when choosing the type of advertisement you want to […]