Using SWOT Analysis to Build and Expand Your Business

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″] If you’re anything like me as an entrepreneur, you spend a lot of time working on day-to-day activities to generate revenue and satisfy clients. Even though we’re likely in different industries, we probably do a lot of the same […]

Digital Clutter

[et_pb_section fb_built=”1″ _builder_version=”3.22″ fb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text _builder_version=”3.29.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ _i=”0″ _address=”0.0.0.0″] Do you ever get the urge to purge? This happens regularly with our physical spaces, and did you know that we create just as much Digital Clutter if not more […]

Do you have a sales script?

sales script

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ _i=”0″ _address=”0″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0.0.0″] When I say sales script, I’m talking word for word, written down, what you’re going to say when you connect with someone about your business. It might seem silly, […]

Facebook Boosted vs Sponsored Ads

boosted vs sponsored

Many people ask me if they should be doing Boosted Ads or Sponsored Ads when it comes to their Facebook marketing and my answer is ALWAYS Sponsored Ads! Why this Ad Type? The great thing about Sponsored Ads is that you have so many different options when choosing the type of advertisement you want to […]

5 areas of your business you’re missing and likely don’t know it

areas

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.26.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] I love chatting with other women in business. I always have lots of questions about their business. Out of curiosity, sure, but mostly so that I can truly understand how their business works.   Most can tell me about their product […]

4 reasons why businesses should work with Influencers

influencers

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than a broadcast message A trusted referral is the Holy Grail of advertising.”  Mark Zuckerberg Remember those days when you […]

Why Consistency Is Key To a Successful Online Presence

consistency

As humans, there are many areas in life where we expect consistency. Think about your expectations as you line up to go through the drive thru to get your favourite coffee. What would happen if it didn’t go as planned and you ended up getting the wrong order? How would you feel? What if that […]

Are you failing enough?

are you failing enough

Recently, a friend asked me to come up with creative exercises around exploring failure. I started thinking about my own big failures and the last one I could think of was over 10 years ago when I was on a stage doing standup comedy and fully bombing. I mean crickets! Take a few minutes to […]

2019 Predictions for Facebook

2019 predictions facebook

2018 brought many issues with Facebook and affected Business Owners the most. We had to relook what we were doing and add on more layers to get more visibility to our business. Moving forward… We will mostly likely see more decrease with the algorithms, so it is important that you put a plan into place […]