Why You Should Be Using Instagram Stories for Your Business

You’ve been using Instagram because you were either attracted to all of the inspirational, beautiful images shared on the platform OR because someone told you should be on Instagram for your business. BUT, have you been using Instagram Stories?

Am I right?

And now you’re seeing all of these Instagram Stories showing up and hearing all of the hype about Instagram Stories. Yes? Did you know that Instagram Stories have only been been around for two years? AND Instagram is constantly launching new features, so it is difficult to keep up with the changing trends.

I’ve got your back…let me explain what Instagram Stories are and how they can help you build your business.

Instagram Stories Basics:

You can share photos, graphics and 10-second video clips. It is essentially a “moving feed” that flows from slide to slide in 10-second increments. There are many unique and fun elements to Instagram Stories, however, the basic ones are photos and videos. You can take photos or videos OR you can add previously recorded images and videos. AND what makes these stories extra unique is that they are only live for 24 hours!

There are filters, stickers, GIFs and even interactive polls and questions available to you, but I digress. Those aren’t the basics, are they?

Why Instagram Stories for Your Business?

The beautiful thing about Instagram Stories is that it gives business owners a platform to be more raw, real and relatable (hey, look at that, just like Fempire Builders!). It can be used as an opportunity to share more “in the moment” captures of behind the scenes, the day to day of your business and your life as an entrepreneur. After all, you are the face of your brand! Because of its design, Instagram Stories can also be a great tool to use in order to be more light and fun within your brand.

More and more people are using Instagram Stories every day.

That should be reason enough for you to hop on board! To be seen and heard by your ideal clients.

Being active and present regularly on Instagram Stories means that you gain the potential of being discovered more in the Instagram algorithm (UGH….yes, there’s that word algorithm again).

Instagram STORY is called a story for a reason.

Some of the best, most engaging Instagram Stories do just that, tell a story. Whether it’s a story of your day, an event, production of a new product or launch of a new campaign, there are so many fun and unique ways to share your story on this popular platform. You don’t have to post a story that is cohesive all the time, however, I encourage you to play with it and feel the power of a good STORY.

Strategy-wise, your planning needs to accommodate for CONSISTENCY. If you post multiple stories each day, your followers will begin to expect that from you. If posting only a few times each week is more realistic for you, that is great. Stick to it. Be mindful, as well, that when you string too many stories together in one 24 hour period, there is the potential for your followers to get annoyed and mute you. When planning out your posting strategy, be sure to take this into consideration.

➠➠CLICK on the image below to see an example of one of my recent Instagram Stories

Note: This is a sped-up version of the actual series of stories on my account


Are you interested in stepping up your game on Instagram?

Do you want to learn the ins and outs of how to use Instagram Stories to grow your business?
Looking for creative ideas for how to use Instagram Stories to attract your Ideal clients?

Be sure to sign up to the Digital Girl Instagram Stories email list so that you will be the
FIRST TO KNOW about our upcoming Instagram Stories Training!
Instagram Stories

Amanda Gobatto

Coming from the education field and having done work with a variety of brands like Rogers, Nature's Path, The Babytime Show and Today's Parent, Amanda has a wide range of experiences that have guided her to her passion of helping small business owners take charge of the online aspects of their brand. Her patience and enthusiasm provide her with the grace to work with learners of all levels. She is passionate about providing business owners with the tools and confidence necessary to create an effective online presence for themselves and their business. Many clients have said that having Amanda as your Digital Mentor is very much like having a digital business partner. She works with you every step of the way, making sure to understand and learn about every aspect of your business, setting you up for online success. Amanda continues her passion for education through her blog, Multi-Testing Mommy as well as being a Norwex Independent Sales Consultant. Being involved in the community at a variety of levels is important to Amanda. She is the Social Media Chair on the Board of Directors for FemCity Toronto, is an active volunteer in her childrens' school and always has a listening ear to parents seeking guidance. Amanda Gobatto is your Digital Girl and is eager to assist you with your online needs.

Amanda Gobatto has 5 posts and counting. See all posts by Amanda Gobatto

Amanda Gobatto

3 thoughts on “Why You Should Be Using Instagram Stories for Your Business

  • Avatar
    September 11, 2018 at 1:34 am

    I am interested in Instagram stories course but I have little to no internet services until October 3 because I’m on holidays in Nova Scotian country where cell service is spotty at best.

    When do you plan starting this course?

  • Avatar
    September 11, 2018 at 5:30 pm

    Hi Sandi ~ once it opens up, it will be self-directed, so you will be able to go through it on your own pace! Be sure to get on the list so you are notified when it goes live.


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