Even with tons of experience and success in the corporate world, the transition to entrepreneurship can be overwhelming and can leave you feeling like your wandering aimlessly through the jungle by yourself. It’s easy to find oodles of blog posts or courses as you start out, but knowing what to do with the inspiration from all of this information, how to get some traction, and turn it into revenue is not as straightforward. PLUS, who wants to do this on their own?

If you don’t find your unique roadmap, the one tailored to you and your business, you’re going to continue wasting time spinning your wheels on the wrong things and have little to show for your efforts.

I’ve been there. When I left the corporate and small business worlds to start my own business, I didn’t know what I was in for. I saw other women living lives that I wanted to be mine, and wondered, “How are they doing it?” Knowing something had to give, I totally changed the way I’m running and building my business.

This is my personal hub of tips and tricks, actionable advice, and practical experiences to get you on track in your business, help you to identify and map out opportunities to level up, and have you implementing the systems and processes within your business that you need to make that growth happen.

Stick with me and you’ll be diving into your business with fresh eyes and a growth-centred mindset faster than you ever imagined!


Every time that I meet with Samantha, I walk away feeling happy, excited and brimming over with ideas about how to continue to grow my business. She is creative, passionate and really understands how rewarding/stressful/challenging it can be to build a business while raising a family. I am so glad that we connected nearly one year ago.

Samantha has been instrumental in helping me build my business. She helped me believe that I can move my business forward, and I refer to her advice/guidance often when I am making decisions.

Julie F.

Owner, The Write Approach Professional Services

I’ve participated in some group settings with Samantha and embarked on some private coaching about 6 weeks ago. She provided a very thorough entry interview, set specific goals with me and has provided a great weekly follow up. She is straight up and provides not only great insight, but suggested action plans, and ways to act right away on certain initiatives.

I have several more weeks to go and feel I will be so much more focused, efficient, and on top of my goals by then. I’m growing every week!

Helen S.

Independent Consultant, Arbonne

I cannot say enough about Samantha!

I am so grateful for her talents, ideas, and willingness to persist and keep me accountable for building my new business.

I admire her strength as an entrepreneur and mom; and love that she can relate to the challenges of balancing a career, family and a home while creating strategies to help me do so.

I would be honoured to collaborate with Samantha in the future.

Heather D.

Owner, DiSH Events

My Story

As a mother, blogger, mentor, speaker and business owner, I am used to balancing the demands of many roles. It is hard to “do it all,” and I have learned that I need to adjust my expectations. 

It all came to a head in the Fall of 2015. With my daughter’s autism diagnosis and my postpartum depression following my son’s birth, my Spring/Summer that year had been pretty rough. I was feeling pretty kicked around — to say the least. As I was crawling out of the dark and twisty places life had cornered me in that year, I knew that everything had changed.

For many reasons, I couldn’t go back to my corporate life. One of the biggest reasons was that my perspective on how I was going to live my life had changed. A shift had happened. My time away from my children was going to be spent doing things that I was passionate about. Doing things that got me pumped about life.



In May of 2016, I went out on my own and started my business. It was great. I was finally doing things that had me pumped about my time away from my kids. I had the flexibility to spend more time with them. At the end of the day, I had the energy to work in my household and my marriage.

But, while I was living my passion and excited about my life again, it wasn’t all sunshine and roses. Previously, I was a teacher, a sales professional, marketing leader and client services manager. By setting clear objectives, I succeeded in each role, even though they were in different industries.

But being an entrepreneur was a whole new world. I felt the loneliness. I had self-doubt. I didn’t know where to start…and I wasn’t the only one in this boat.

Whether I’m out speaking to a room full of female entrepreneurs or leading a workshop, one of the things that I hear over and over again from these amazing women is how great it is to be out from behind their desks and surrounded by a group of like-minded women. And as our conversation continues, it becomes clear that they are looking for a tribe of women that they can connect and collaborate with regularly in an environment that is welcoming, encouraging and safe enough to let their walls down and share.

I needed a community like this too. One that encourages fellow members as they conquer fears, overcome obstacles and achieve their dreams. A tribe that leaves me with a new comfort level and the confidence I’m craving to expand my growth and limits — both personally and professionally.

And most importantly, I wanted a place that would offer me more than inspiration. One that would give me the actionable advice, education and mentorship, support and accountability that we all need.

And from these conversations and my own needs, Fempire Builders was born.

You see, it’s not just me. And it’s not just you. We are not alone. And when we come together, it’s a powerful thing. With the Fempire Builders community supporting me and holding me accountable, I have experienced the business growth that previously I had only dreamed about.

Just as it has been for other Fempire Builders, it will be the same for you, too. Wait and see!

Samantha is a no-nonsense kind of person. She makes you really crack down on what’s important and help you set priorities that make sense. Having her to be accountable to make a difference in taking the right action for my business! I would highly recommend her services!

AnnaLena S.

Photography by AnnaLena

“The way that Samantha simplified (and I say that because the idea of funnels and ladders were not new but she made them DO-ABLE!) literally made me want to work on funnels and ladders and to evaluate my positioning and where exactly I am taking this business! I am so grateful for Samantha’s real and raw way of teaching! I feel ready to tackle the next adventure and have her to thank!”

Dionne T.

Owner, In Her Element Consulting

Samantha is BRILLIANT. Her passion for helping women in business grow is inspiring. She is a wealth of knowledge who always provides valuable, actionable content to her audience.

I love being part of her Fempire!

Heather M.

Network Marketing Educator,