Samantha is regularly asked for recommendations on different tools, training, resources and services available to Fempire Builders. We get asked all the time what specific tools we use to run our business.

To make it easy for our tribe, we’ve put together a list of recommended fempire building resources that we either use day-today (as it is with many of them) or which have come highly recommended to us by people we know are reliable.



Trello is a task management app that gives you a visual overview of what is being worked on and who is working on it.

Laid out like a whiteboard with post-it notes, you can organize yourself with it or invite team members to your boards so that they can access the tasks that need to be done remotely + update them as they go.

We love its capability to upload files + attachments for sharing, the checklist feature built into each task to quickly list all the steps associated with the task and that we can access it via our devices + desktop as needed.

Acuity Scheduling is your online assistant, working 24/7 to fill your schedule.

If you’re tired of going back + forth to set up your appointments or want an easy booking page + system to send your clients to, then this is something you want to take a look at!

Our favourite features include its ability to sync to our calendar + send out reminder emails, accept payments via PayPal, Square or Stripe, offer packages + gift certificates and set-up Zoom sessions automatically.

SendOwl allows you to sell digital goods online. It connects with the payment provider so you get paid and it automatically delivers the files to the buyers once payment has completed.

The best part about using SendOwl is that it allows us to charge the appropriate tax based on where our clients live, has built-in upsell + abandoned cart options and an Affiliate Program option for those looking for it…all in on spot!

Zoom is your go-to platform for video communications, with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.

Our favourite features include its ability to record + store sessions on the cloud for easier access to replays, the option to add users to one account for easy sharing with team members and host sessions with up to 100 attendees…and that doesn’t include their webinar features.

AWeber is an affordable and easy to use email marketing service provider that is used by 100,000 + small businesses.

With its well thought out autoresponder + email automation options, it’s not hard to see why.

We love its drag + drop editor, tagging capabilities + subscriber segmentation features and app support to check in on campaigns on the go.

Later is here to help streamline your social media strategy so you can set yourself up for more sales and success.

With features that focus on visual scheduling, media management, marketing and analytics, Later is our go-to social media scheduler.

It’s our favourite because it’s the only one we found that allows us to schedule our Instagram Stories, automatically publish to our Instagram account without Push Notifications without fail and allows us to also publish to Facebook, Twitter + Pinterest all in one spot.

NOTE: Many of the links on this page are affiliate links and will earn Fempire Builders a small commission if you signup to the services. This adds no cost to you but helps keep Fempire Builders sustainable. It’s also worth noting that almost all resources mentioned on this page are resources that we are signed up, paid up and regular users of.