Where do I even begin when putting a sales strategy together?

We sell things everyday without even realizing it, but, when it comes to promoting our business, trying to sell can feel really awkward. And while it’s not the complete solution for sending that awkward feeling packing, a sales strategy acts as a thought out road map that guides your ideal clients through to a buying decision AND takes some of the selling load off of you directly.

What is a sales strategy?

A sales strategy, by definition, is a comprehensive plan to get your ideal clients to purchase your products and/or services. While it will include marketing efforts, the sole purpose of a sales strategy is to make a sale. It goes beyond simply creating brand awareness, and asks your audience to put their money where their mouths are.

For the purpose of this audio series, we are calling all of the sales and marketing efforts to get your ideal client to a specific purchase a sales strategy. We’ve broken it down into two parts:

  1. Part One (today’s episode) talks about building the KNOW and some of the LIKE in the Know, Like and Trust factor. It draws on your ideal client avatar and is a good mixture of marketing and sales efforts with the objective of grabbing the attention of your ideal client and getting them into your sales funnel.
  2. Part Two (which will start next week right here on our blog) is heavy on the sales with a little bit of marketing mixed in as we discuss how to build the rest of the LIKE and all of the TRUST via a well thought out sales funnel.

Go ahead and dive right in by PRESSING PLAY NOW.


Once you’ve had a chance to digest everything we talk about, head on over to the Fempire Business Building Community on Facebook and share your ah-has with us. This month in the group we are taking a hard look at sales and tapping into the master mind of the community for feedback and to bounce ideas off of each other. Please consider joining us here.

And, as promised, you can gain access to our workbook, Finally Nail Down Your Ideal Client here.

Samantha King

Samantha King is a business strategist and mentor helping busy boss moms like herself get on track in their business, identify and map out opportunities to level up, and work with them to implement the systems and processes within their businesses that they need to make that growth happen. Samantha is also a self-professed TV fanatic, natural storyteller, an Adult Colourer, Photography Enthusiast, a Book Junkie, Meditator in training, possible runner, and (my guilty pleasure) a certified people watcher.

Samantha King has 25 posts and counting. See all posts by Samantha King

Samantha King

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